Research Papers
Academic and industry research papers on content strategy, SEO, and digital marketing.
Quantifying the Impact: Leveraging AI-Powered Sentiment Analysis for Strategic Digital Marketing and Enhanced Brand Reputation Management
This paper examines how artificial intelligence is reshaping content creation workflows and distribution channels, with implications for marketers and content creators.
Engineering hyper-personalization: Software challenges and brand performance in AI-driven digital marketing management: An empirical study
A comprehensive study on implementing hyper-personalization in digital marketing using AI technologies.
Harnessing the power of micro-influencers: A comprehensive analysis of their effectiveness in promoting climate adaptation solutions
An in-depth analysis of micro-influencer impact on climate change awareness and adaptation.
Navigating the digital political landscape: How social media marketing shapes voter perceptions and political brand equity in the 21st Century
A study on the influence of social media marketing in political communications and voter behavior.
Research Collaboration
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